Aurora comes from a belief that the future is brightest when it's grounded in the world that inspires it. I witnessed the aurora borealis in the wilderness of Anchorage, Alaska. It sparked in me awe, optimism and serenity, a glimpse of the next frontier. That awe inspired PRJKT-Aurora's commitment to designing a business where the community - the world that supports all of us comes first. Where beauty, nature, and technology aren't separate pursuits but the same pursuit.

I reject the cyberpunk vision of our future. I'm an optimist. I believe in solarpunk—a world where nature and technology walk hand in hand, not one subjugated by the other.

PRJKT-Aurora is the alternative for those who believe their electronic devices deserve the same respect as the Alaskan wilderness: untamed, beautiful, and truly belonging to the living and the wilderness that around it.